E-Commerce Market Place ‘The Health Counter’ (THC)

E-Commerce Market Place ‘The Health Counter’ (THC)

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Case Study


A Full Scale E-Commerce Portal built on Magento Framework
Cognisun Portfolio

For a Leading Pharmacy, UK

Client Background

Client Background

  • The client is a leading pharmaceutical company. It is some of the respected names across industry verticals, globally.
  • The client manufacturers, distributes and sell the pharmaceutical and cosmetic products across several countries globally.
  • The client utilizes channels like eBay, Amazon and their own E-Commerce Portal for selling their products and services.
  • Client was looking to build a comprehensive e-commerce portal site for selling pharmaceutical drugs and online doctor services coupled with a full-fledged blogging site.

Business Challenges & Needs

  • End client was facing maintenance and scalability issues, customer service glitches, and was not happy with the performance of legacy system.
  • In the legacy system, it was not possible to update the stock and pricing data for the products dynamically.
  • The legacy system posed difficulties in content management, product category and image related updates.
  • As legacy system was not built on an E-Commerce framework the further enhancements were tedious and time consuming.
Client Background
Client Background

Solution Overview

  • Cognisun team analyzed the legacy system; conducted JAD sessions with business stakeholders to understand the short comings and wish list.
  • Designed data modeling schema using Magento based MySQL Database and migrated the legacy system data for products, categories, customers into newly redefined database schema.
  • Developed an E-Commerce portal from scratch based on Magento framework with extensive customization using PHP and JQuery. This Portal is easily extensible, scalable and maintainable.
  • Added a comprehensive pharmacy blog site.

Key Technologies







Highlights & Benefits

Solution Highlights

  • Intuitive, responsive and user friendly interface compatible across various browsers, devices and screen resolutions.
  • Leveraged Magento E-Commerce framework coupled with PHP/MySQL customization to present a flexible, effective and scalable solution. It supports easy future maintenance and enhancements.
  • Scheduled Cron jobs running round the clocks for continuously synchronizing the price/stock data and downloading the channel orders into order management system.
  • Full fledge pharmacy blogging site using Word Press tool.

Business Benefits

  • Improved customer gratification and increased sale.
  • Easy access to customer and product specifics analytics.
  • Cost saving due to reduced dependencies on the third party vendors.

Global Presence

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