Pokemon Go – What Can We Learn From It?

SanjayShah  Sanjay Shah, Founder & CEO, Cognisun, Inc.

Aug 8, 2016.


The world is going crazy over Pokemon Go – one of the latest hugely successful mobile games. If you haven’t heard of it, you should visit the app store now!

Since Pokemon Go is keeping people hooked to their handsets for hours, there’s obviously something unique about this addictive game. Also, it seems to be the most powerful games of the 21st century that has a message and teaches users something different from other popular games found in app stores.

At present, Pokemon Go is the most popular paid app in iOS store within a span of few weeks. Besides downloading the app, users are also spending lots of cash on the app through in app purchases. In fact, Sensor Tower reveals that Pokemon Go is already generating more revenue than any popular iOS app in America.

So, the big question is – what is making Pokemon Go so popular?


There Are Few Reasons That Cannot Be Ignored

  • Nintendo launched Pokemon Go recently. In 2012, Niantic launched a similar app called Ingress. Though Ingress was different, it has striking similarities with Nintendo’s PokemonGO. The technical aspects are the same but they have worked on the storyline and chosen a recognized name – Pokemon. Here, Pokemon has become a brand, much loved by children and commonly known to parents. However, Ingress could not make it big because it did not have the brand appeal or image. Although approximately 12 million people played Ingress, it did not last long. But the pulse of Pokemon Go seems to be working.
  • Pokemon Go was easily accessible to both Android and iOS users, which was really appreciated. Very few companies do that! Also, they have ensured that the process of signing up is least complicated. Some users might fret at the thought of not being able to log-in with Facebook, but there are good reasons. Used well!
  • Seamless gameplay is the pro feature of Pokemon Go app. The app requires no explanation whatsoever! Enter, get started and earn your rewards. There’s least on-boarding. In fact, everything about this Role Playing Game is a huge success.

Features with a Difference

There are some games with common sharing and playing features. However, Pokemon Go is different from all those games. It has everything in it – from Role Playing to Sharing and Screenshots. You can level your character, catch the first Pokemon and collect items too. And, everything happens really fast.

Smooth navigation, constant activity and lots of fun!

Most importantly, Pokemon Go depends entirely on marketing word of mouth! There’s nothing like internal sharing or friend-ing within this game. This is one feature that literally forces players to take frequent screenshots and share it with their social network to project their progress.

Now, this may seem to be nagging for some users, but it is not! Considering that Pokemon Go is an augmented reality app, you are compelled to talk to people. Instead of focusing in social sharing, the game actually encourages users to interact with everyone, even strangers. So, you are never really alone!

You know your friends are also playing this popular game and you want to find them – nothing to worry! You can track your friends quickly – the main reason behind the soaring popularity of this game. There are a lot of games that force you to choose your friends and add them first. If you don’t, you cannot play the game. Well, it calls for time investment and might make you fret and leave the game. However, Pokemon Go is definitely different and just the game for you that doesn’t demand anything. It is pure pleasure and gaming.

Is Pokemon Go Likely to Stick Around?

It’s too early to predict the fate of this viral game. However, there are a few interesting things you should know:

  • The game has a brighter and better future than what we can see now. Whilst it could get stagnate after a while, some core players are likely to stick.
  • Augmented reality is the USP of this game. Although the concept existed, it wasn’t used to the optimum. Rather, it was used for experimental purposes only. So, this feature might be the reason for Pokemon Go to stay.

Well, you have to play the game to really get a feel of it!

About the Author:


Sanjay Shah, Founder & CEO, Cognisun, Inc.

Highly motivated passionate individual with more than two decades of sound experience in delivering software solutions across several verticals across various countries like US, UK, Australia, Canada and India.

Creating innovative markets with Big Data and Analytics

SanjayShah  Sanjay Shah, Founder & CEO, Cognisun, Inc.

July 20, 2016.

image BigData3

The churning out of data all across the globe can easily be seen as some kind of an explosion. Analyzing this huge amount of data; called as Big Data, is definitely going to be the key element to beat competition. This if done correctly, can underpin productivity and lead to innovative ways to enhance business.

Every industry is shifting largely from just insights to leveraging on the strength of foresight. This is with regards to using data to understand what is actually happening and predicting what can happen. Concepts of Big Data are aiding businesses in this. However, with the use of Big Data, lots of challenges are put forth. Though these challenges are accompanied with bigger opportunities, leveraging the strength of Big Data is something that needs to be done with panache.

With data being churned out via mobile, social media and such other sources, if this is analyzed properly, it can definitely spell well for business. However, still many businesses are seen lacking to grab the opportunities rendered by Big Data and analytics and are still grappling in the dysfunctional systems that are actually hurdles in innovation. Though it is a fact that technology can lay the foundation for innovation and also drive it, there are still some dysfunctional practices and outdated technologies that stifle innovation.

So adoption of new technologies and skills is the key to increase innovation. These innovations in turn can develop new skills and also technologies. This is a turning wheel and advancements will keep on happening.

So with proper application of Big Data and analytics to formulate innovative strategies, progressive organizations can grow in the following ways.

Modernization leads to need based products

Modern technologies when accompanied with analytics, ability of trusting numbers grows. With data already in possession, use of modern technology that analyzes this information to develop products based on needs, leads to better business prospects. This is innovation in play.

Visualize data for bridging gaps

When businesses start using the power of analytics in their processes, it spreads throughout systems. This analytics’ democratization is possible via automation and visualization of data. Experts believe that visualization can be the best method to reap in rewards via Big Data. It can be valuable and useful for bridging the gap amongst business users and analytics.

Real time data for innovative strategies

Innovation is a byproduct of technology and is also an enabler for it. Technology plays the vital role of providing an ability of making things happen that were not possible previously. Most of the established players across industries are leveraging the immense power of Big Data and analytics to devise strategies for innovation and capture value of this data in real time to reap benefits.

Innovative transformations via Big Data

Transforming to good and positive things is possible only when businesses are able to master modern technologies, integrate them into their systems and innovate. All these three aspects need to work in tandem. Understand that couple of decades back, no one would have thought about online marketing; however, currently it is seen as a source for rapid development. The data achieved via such marketing and other similar sources is providing businesses the much needed insight to make innovative transformations.

On a final note

Organizations need to delve deeper into existing processes and find where and how they can integrate analytics for increasing the value of their business. They need to consider steps for using analytics for innovation in their respective industries and dish out new and better services or products. In short, using the potency of Big data and using analytics, industries can aspire to create innovative markets that were never thought about before.

About the Author:


Sanjay Shah, Founder & CEO, Cognisun, Inc.

Highly motivated passionate individual with more than two decades of sound experience in delivering software solutions across several verticals across various countries like US, UK, Australia, Canada and India.

Battle of Mobile OS


I think right now it’s a battle for the mindshare of developers and for the mindshare of customers, and right now iPhone and Android are winning that battle.

Steve Jobs

I believe Android will be stronger in the developing world than it is in the developed world.

Fred Wilson

I believe the mobile OS market will play out very similarly to Windows and Macintosh, with Android in the role of Windows. And so, if you want to be in front of the largest number of users, you need to be on Android.

Fred Wilson

Android is one of the most open systems I’ve ever seen. What makes Android great is it’s literally designed from the ground up to be customised in a very powerful way.

Sundar Pichai

When you write a program for Android, you use the Oracle Java tools for everything, and at the very end, you push a button and say, ‘Convert this to Android format.

Larry Ellison

As Android, iPhone and other mobile platforms grow, we are moving away from the page-based Internet. The new Internet is app centric and often message-centric.

Keith Teare

We want to let you use a Mac, or Windows PC, or iPad, or Android, without having to think about any of the technical details.

Arash Ferdowsi

Harnessing the value of healthcare data to make it more effective and usable

blog-1The growing use of technology in healthcare has given rise to many benefits and also challenges in patient care. Consumer heath technology, such as wearable devices that provide personal data, has empowered patients; and the digitisation of health systems, with electronic health records and patient systems, should in theory help health authorities to deliver
improved patient services.


However, there is significant fragmentation, and little interoperability between consumer health technology, and the healthcare information technology systems run by public healthcare authorities. The key is to harness all this technology and data to utilise it more effectively.

blog-2A recent white paperreleased by the National Quality Forum in the USA says that more than data availability, a larger constraint in helping improve the effectiveness of technology in healthcare is the ability to use and apply data toward improvement, such as integrating data with improvement on the front lines. It adds that raw data alone cannot lead to systematic improvement—it has to be turned into meaningful information, institutional leadership and culture have to support improvement efforts, and clinicians and healthcare staff need the skills to analyze and apply data.

The paper outlines strategies to help make health data and analytics more meaningful, usable, and available in real time for providers and consumers. It distills the recommendations of public and private sector leaders who convened to craft recommendations to address one of the biggest challenges for the healthcare industry: how to harness the value of big data.

blog-3It identifies actions that all stakeholders could take to make data more available and usable, including focusing on common metrics, ensuring that the healthcare workforce has the necessary tools to apply health data for improvement, and establishing standards for common data elements that can be collected, exchanged, and reported.

The white paper says that data to measure progress is fundamental to improving care provided to patients and their outcomes, but the healthcare industry has yet to fully capture the value of big data to engineer large-scale change. The challenges that reduce the effectiveness of data are:

  • Interoperability and linking disparate data sources, given data at the community level, individual patient level, and at different levels of the healthcare system
  • Leveraging data for internal improvement in broader benchmarking, and leveraging high-level performance indicator data for process improvement
  • Providing feedback in a timely fashion
  • Trust in the data (both from patients and providers)
  • Ability to gather data directly from patients (patient surveys and patient-generated data)
  • Ensuring data are meaningful and clinically relevant

The importance of patient generated data

People play an important role in improvement—whether as patients or consumers in the health system or as people in the community. People provide valuable perspectives on their healthcare experience, their function, and how healthcare addressed their concerns or goals. There is untapped potential in learning directly from people: today, there are few opportunities to collect patient-reported information.

blog-4Rapid changes are underway as new technologies are being piloted that are easy to use, allow people to quickly provide feedback, and are timely compared to their healthcare encounter. Some of these are entirely within the health system, while others are not, such as social media. These technologies need to continue to evolve, and further work is required to develop valid and reliable patient-reported outcome measures.

There are opportunities to learn from everyday data that people generate— the so-called ‘small data’ from digital interactions in daily life or from apps that work in the background of smartphones. These technological tools could help people with Parkinson’s disease or multiple sclerosis track their fine motor control through how they type on a smart phone, or help people with rheumatoid arthritis let their provider know their current functioning.

While this type of data is not widely available now, policymakers should be thinking ahead to a more organic but also more complex data ecosystem, such as the internet of things (IoT). An ongoing challenge will be analyzing the raw data to generate accurate information and alerts that consumers and clinicians can act upon.

The challenge for the healthcare industry is to harness the potential of technology and data to provide better, personalized and improved services to patients, hospitals, care homes, distributors and retailers. Of course there is market pressure to explore and implement new technologies to provide superb quality products and services, but at reduced cost! What is needed is healthcare-specific knowledge and expertiseon data storage, data security, confidentiality, and interoperability, with solutions that facilitate organizations to modernize their healthcare processes and standards to improve efficiency and reduce costs.

In the UK, this is one of the big debates at the ‘Healthcare efficiency through technology expo taking place later this month (30th September 2015). It looks at

  • How healthcare providers can boost interoperability between consumer health technology and NHS systems, making the most of apps, wearable technology and patient held records by supporting integration
  • Ensuring standards are simple and easy to implement
  • Assessing technology in the health sector, maximizing its effectiveness to understand if its cost effective and evaluate whether it improves patient care
  • Using data to reveal health inequalities in areas ranging from diabetes, hypertension and liver disease.

By utilizing appropriate solutions capable of addressing these challenges, the real power of technology and data can truly be effectively harnessed, and deliver real benefits to patients and consumers.